where everyone’s welcome

overview

The Brief: Mardi Gras is one of Sydney’s largest annual cultural events. Located near Oxford Street, the heart of Sydney’s LGBTQ+ community, The Star sought to promote inclusivity across its accommodation and venues.

How it Played Out: Only Everything joined forces with Sydney-based agency Example, working alongside their creative team and RuPaul’s Drag Race Down Under winner Kita Mean. Shot on-location, we followed Kita Mean throughout The Star’s accommodation and hospitality venues to highlight how they’re fit for a queen!