pyra

Overview

The Brief: Dissolving the boundaries between the ‘inside’ and ‘outside’ worlds, Pyra’s ‘Imagine the Future’ Summer 21 line encourages the embrace of nature, wonder and exploration. Pyra engaged Only Everything to produce their Summer 21 campaign in consideration of the brand’s exuberant image.

How it Played Out: Only Everything shot on location, immersing the collection’s elevated pieces within the striking natural formations of Kurnell. We reiterated the line’s technical, dynamic vision through crisp visuals across still image and video, which will live across the brand’s socials, web, and promotional platforms.