the iconic x klarna launch

overview

The Brief: Australian fashion retailer The ICONIC sought to promote its addition of leading fintech company Klarna to its platform through ICONIC duos. Think Hamish & Andy, Vegemite & toast, Steve Irwin & a croc… and now forget about them!

How it Played Out: The brief was centred around the concept of The ICONIC x Klarna being the hottest new duo in town. Shot in Sydney’s largest cyc studio, we shot stunner Coco Smith rocking everyone’s fave duos, from sneakers and suits to fries and ice cream. The campaign is set to live across BVOD, socials and web.