snapchat x libra

overview

The Brief: One of the latest projects in our ongoing content production for Snapchat, we were called upon to develop ‘Ask Gem’, a promotional series dedicated to showcasing Libra’s new Period-Proof Briefs.

How it Played Out: The Only Everything team got shooting with Gem from team Libra, who gave the lowdown on the brand’s new Period-Prood Briefs by answering a list of questions posted by their loyal users. Post-shoot, we got our heads down editing, generating a series of 14 videos that has since found a home on Snapchat’s ‘Discover’ page.