dyson x popsugar

overview

The Brief: Popsugar approached Only Everything to produce two videos for Dyson. The purpose of the videos was to encourage women to make the switch to the Dyson Corrale hair straightener. The advertisement had to be organic and comfortable, yet convincing.

How it Played Out: With the help of our friends at Willomina in Woollahra, with Chris from Willomina Hair creating two looks on Popsugar editors, showcasing how the Corrale can be used. The videos were friendly and organic, showcasing how to use the product and why the salon switched to Dyson.