Adidas x fandom

overview

The Brief: We were contacted by Adidas and Fandom to launch the new x9000s shoe through a talent spotlight piece. Adidas wanted to go beyond the sporting field and capture content that demonstrated the x9000s isn’t just for traditional sports. 

How it Played Out: We teamed up with world-class ESports player, Tom Henry, spending a day learning about his career and bringing the x9000s along for the ride. From his training regime, to how his career came about, Tom’s interview was authentic and inspiring, capturing the perfect spin on the modern Adidas customer.